Correspondence Analysis of Governor Choice and Top Issue Key Demographics: March 2010 Oregon Republican Primary Survey
This correspondence analysis shows several salient features of the Oregon Republican Primary contest.
First, Alley and Dudley are in the same quadrant which implies they are now seen similarly by voters with respect to the major issues.
Second, Lim and Sizemore are in the same quadrant and are further from the origin than are Alley and Dudley. This implies they are seen similarly and they attract a narrower segment of the vote.
Third, economy, education and taxes are all near the center and they are nearer Alley and Dudley. This reinforces the earlier points that Alley and Dudley are seen as the traditional candidates; they are both similar to on another and closer to the three major issues.
The survey consisted of 400 live telephone interviews of likely 2010 Oregon Republican Primary voters completed March 1-3, 2010. The margin of error at the sample median was 5 percent. Likelihood based on a turnout model that includes vote history, gender, age, and region.
Correspondence Analysis is a way of visually representing crosstabulations.
Lindholm Company is not currently working for any of the candidates in this contest.