Lindholm Company Blog

Rosenbaum began the name familiarity at a solid level which never increased. Crowe never had a significant name familiarity.

METHODOLOGY: Three surveys of 400 live telephone interviews of likely Oregon 2016 General election voters each were conducted October 3-6, October 17-21, and October 31-November 2, 2016. Likelihood was determined based on modeling and was validated within the questionnaire. The margin of error at the sample median is 5%.

Well over half of Eugeneans rate Mayor Piercy as doing a poor job on building the new city hall.

This poll was taken just after the Register Guard’s investigative report on city hall, though polling throughout the year had indicated people saw problems.

QUESTION: Now I would like to list a set of issues facing Eugene and ask you to rate how well Mayor Piercy did on each issue: excellent, good, fair, poor?
Building city hall?

METHODOLOGY: 240 live telephone interviews of likely City of Eugene General election voters were conducted November 29 through December 1, 2016. The margin of error at the sample median is 6%.

Rosenbaum maintained a solid lead throughout the campaign. Although never much above 50%, she was never below it.

METHODOLOGY: Three surveys of 400 live telephone interviews of likely Oregon 2016 General election voters each were conducted October 3-6, October 17-21, and October 31-November 2, 2016. Likelihood was determined based on modeling and was validated within the questionnaire. The margin of error at the sample median is 5%.

SOURCES: Election data from Oregon Secretary of State.

Though Eugene is famous for its “rush minute,” more than a third rate Mayor Piercy as poor and more than three-quarters rate her as either fair or poor.

QUESTION: Now I would like to list a set of issues facing Eugene and ask you to rate how well Mayor Piercy did on each issue: excellent, good, fair, poor?
Reducing traffic congestion?

METHODOLOGY: 240 live telephone interviews of likely City of Eugene General election voters were conducted November 29 through December 1, 2016. The margin of error at the sample median is 6%.

Like Dennis Richardson, Chris Telfer had run once before. However she failed. There were two differences. First, Richardson had run for Governor in 2014 and so he had much higher name familiarity. Second, Telfer ran as an Independent in 2016 and as a Republican in 2010. This would have diminished her residual support from the previous run.

Party was the primary determinant of support. Age, Congressional District, and gender were also important. Interestingly, Telfer did relatively better among non-Republican men.

METHODOLOGY: Three surveys of 400 live telephone interviews of likely Oregon 2016 General election voters each were conducted October 3-6, October 17-21, and October 31-November 2, 2016. Likelihood was determined based on modeling and was validated within the questionnaire. The margin of error at the sample median is 5%.

These three surveys were then pooled to create The key demographics were determined using CHAID methodology.

Though Mayor Piercy made affordable housing a key issue, she got a decidedly fair rating.

QUESTION: Now I would like to list a set of issues facing Eugene and ask you to rate how well Mayor Piercy did on each issue: excellent, good, fair, poor?
Increasing affordable housing?

METHODOLOGY: 240 live telephone interviews of likely City of Eugene General election voters were conducted November 29 through December 1, 2016. The margin of error at the sample median is 6%.

None of the candidates had much name familiarity until near the end of the campaign when Read gained significantly. This is particularly interesting because Chris Telfer had run for State Treasurer in 2010. It appears that either she didn’t gain any name familiarity from that run or that all she gained depreciated in just a few years.

METHODOLOGY: Three surveys of 400 live telephone interviews of likely Oregon 2016 General election voters each were conducted October 3-6, October 17-21, and October 31-November 2, 2016. Likelihood was determined based on modeling and was validated within the questionnaire. The margin of error at the sample median is 5%.

About a third rate Mayor Piercy as Fair and another third rate her as Poor. The poor rating is large.

QUESTION: Now I would like to list a set of issues facing Eugene and ask you to rate how well Mayor Piercy did on each issue: excellent, good, fair, poor?
Bringing new jobs to Eugene?

METHODOLOGY: 240 live telephone interviews of likely City of Eugene General election voters were conducted November 29 through December 1, 2016. The margin of error at the sample median is 6%.

Read maintained a narrow lead over Gudman throughout the campaign. It is important to note that at no time was Read’s lead greater than Telfer’s percentage.

METHODOLOGY: Three surveys of 400 live telephone interviews of likely Oregon 2016 General election voters each were conducted October 3-6, October 17-21, and October 31-November 2, 2016. Likelihood was determined based on modeling and was validated within the questionnaire. The margin of error at the sample median is 5%.

SOURCES: Election data from Oregon Secretary of State.