Name ID Trend for Eugene Mayoral Candidates

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This post examines how well known the mayoral candidates are and how likely primary voters’ familiarity with them has evolved over time.

It should be no surprise that Mike Clark leads in name ID.  He did last July and he does in this survey. A sitting city councilor for nearly a decade, he should have a lead. What is interesting is that EWEB Commissioner Bob Cassidy is still ahead of Lucy Vinis in 2nd place. Mayor Piercy’s name ID was included as a benchmark.

The gains since July are even more interesting. Clark, despite his original lead, has gained more than any other candidate. Vinis has gained the next most and Cassidy has gained slightly less than Vinis.

QUESTION: Now, I am going to read the names of some people and organizations. Please tell me whether you have heard of each. IF HEARD OF … Do you have a favorable or unfavorable opinion of ______ IF FAVORABLE OR UNFAVORABLE: Is that strongly or somewhat?
RANDOMIZE ORDER
1. Kitty Piercy
2. Bob Cassidy
3. Mike Clark
4. Lucy Vinis
5. Stefan Strek (February 2016 only)

METHODOLOGY: 200 live telephone interviews of likely City of Eugene 2016 Primary voters were called each of July 20-21, 2015 and February 8-9, 2016. The margin of error at the sample median is 7%.

Soft name ID is the total percentage who have heard of the person.

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