Hard Name ID Trend for Eugene Mayoral Candidates

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This post digs down into the name ID data. Hard name ID is where voters have an opinion and is often a better gauge of how an election campaign is going.

Here, as before, Mike Clark has the lead. Lucy Vinis, though, is closing rapidly. Clark gained 15 points and Vinis 11 points since last July. She has nearly caught up to Bob Cassidy who has not moved by a statistically significant amount. It is relevant to note that neither Vinis nor Cassidy have yet caught up to where Clark was last summer.

QUESTION: Now, I am going to read the names of some people and organizations. Please tell me whether you have heard of each. IF HEARD OF … Do you have a favorable or unfavorable opinion of ______ IF FAVORABLE OR UNFAVORABLE: Is that strongly or somewhat?
RANDOMIZE ORDER
1. Kitty Piercy
2. Bob Cassidy
3. Mike Clark
4. Lucy Vinis
5. Stefan Strek (February 2016 only)

METHODOLOGY: 200 live telephone interviews of likely City of Eugene 2016 Primary voters were called each of July 20-21, 2015 and February 8-9, 2016. The margin of error at the sample median is 7%.

Hard name ID is the total percentage who have either a favorable or unfavorable opinion of the person.

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