Eugene Mayoral Candidate Name Familiarity Trends


Vinis’s name familiarity started very low and gained through the campaign. Clark started high and gained somewhat. His name familiarity remained higher than Vinis’ throughout the campaign. This implies that something else led to Vinis’ victory.

QUESTION: I am going to read the names of some people. Please tell me whether you have heard of each. IF HEARD OF … Do you have a favorable or unfavorable opinion of ______ IF FAVORABLE OR UNFAVORABLE: Is that strongly or somewhat?
1. Mike Clark
2. Lucy Vinis

METHODOLOGY: 200 live telephone interviews of City of Eugene likely 2016 Primary voters were conducted on each of February 8-9, April 4-5, April 18-19, and May 2-3, 2016. The margin of error at the sample median for each survey was plus or minus 7%.

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