Clark Name Familiarity Trend

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Mike Clark’s net favorability (favorables minus unfavorables) never broke into double digits. A typical campaign goal is two-to-one. At one point Clark was nearly one-to-one.

QUESTION: I am going to read the names of some people. Please tell me whether you have heard of each. IF HEARD OF … Do you have a favorable or unfavorable opinion of ______ IF FAVORABLE OR UNFAVORABLE: Is that strongly or somewhat?
Mike Clark

METHODOLOGY: 200 live telephone interviews of City of Eugene likely 2016 Primary voters were conducted on each of February 8-9, April 4-5, April 18-19, and May 2-3, 2016. The margin of error at the sample median for each survey was plus or minus 7%.

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