Clark Name Familiarity Key Demographics


The primary driver of support for Mike Clark was a person’s political party. After that, Democrats split up between those from South Eugene and those from the rest of Eugene. Among South Eugene Democrats, Age was the key factor with persons 60 and under being strongly negative. Among the latter, they got to know Clark better, but didn’t much like what they learned. This group was a key part of the business coalition in past years and the loss of this group explains some of the Clark campaign’s troubles.

The Clark trend is at:

QUESTION: I am going to read the names of some people. Please tell me whether you have heard of each. IF HEARD OF … Do you have a favorable or unfavorable opinion of ______ IF FAVORABLE OR UNFAVORABLE: Is that strongly or somewhat?
Mike Clark

METHODOLOGY: 200 live telephone interviews of City of Eugene likely 2016 Primary voters were conducted on each of February 8-9, April 4-5, April 18-19, and May 2-3, 2016. The margin of error at the sample median for each survey was plus or minus 7%.These were then pooled into a single large sample of 800.

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