Measure 97 Key Demographics

image020

Political party was the single best determinant of support for Measure 97. Interestingly, the drop in Republican support paralleled the drop statewide that signaled the measure’s defeat.

QUESTION: Now, I would like to talk to you about some measures that will be on the November ballot.
If the election were held today on Measure 97 Increases corporate minimum tax when sales exceed $25 million; funds education, healthcare, senior services, would you vote yes or no?
IF YES/NO: Is that strongly or somewhat?
IF DON’T KNOW: Which way do you lean?

METHODOLOGY: Three surveys of 400 live telephone interviews of likely Oregon 2016 General election voters each were conducted October 3-6, October 17-21, and October 31-November 2, 2016. Likelihood was determined based on modeling and was validated within the questionnaire. The margin of error at the sample median is 5%.

These three surveys were then pooled to create The key demographics were determined using CHAID methodology.

Comments are closed.