Key Demographics: Clinton and Trump Strong Unfavorables in Oregon




This post examines the distribution of “Strongly Unfavorables.” As with “Unfavorables” in the last post, the most important demographic was party. The same three variables, age, education, and home ownership status, were the next most important.

QUESTIONS: Now, I am going to read the names of some people. Please tell me whether you have heard of each. IF HEARD OF … Do you have a favorable or unfavorable opinion of ______ IF FAVORABLE OR UNFAVORABLE: Is that strongly or somewhat?
1. Donald J Trump
2. Hillary Clinton

METHODOLOGY: Three surveys of 400 live telephone interviews of likely Oregon 2016 General election voters each were conducted October 3-6, October 17-21, and October 31-November 2, 2016. Likelihood was determined based on modeling and was validated within the questionnaire. The margin of error at the sample median is 5%.

These three surveys were then pooled to create The key demographics were determined using CHAID methodology.
Four codes were used:
1. Both: Strongly Unfavorable about both Clinton and Trump.
2. Clinton: Strongly Unfavorable about Clinton.
3. Trump: Strongly Unfavorable about Trump.
4. Neither: Strongly Unfavorable about neither Clinton nor Trump.

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