Major Eugene-Area Leader Name Familiarity Post 2016 Primary Election

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This analysis is particularly interesting because it shows the impact of campaigns. Clark, Farr, and Sorenson ran in the May primary. Their name familiarity increased because of this. However, once the campaigns were done, their name familiarity dropped. They were no longer in the public eye. Piercy was mayor throughout the period and not on the ballot. This explains her consistency. Vinis remained constant because she was preparing to become Mayor in January 2017.

Emily Semple’s name familiarity¬†appears also to have been affected by her campaign lasting until November (see http://lindholmcompanyblog.com/?p=13965).

QUESTION: Now, I am going to read the names of some people and organizations. Please tell me whether you have heard of each. IF HEARD OF … Do you have a favorable or unfavorable opinion of ______ IF FAVORABLE OR UNFAVORABLE: Is that strongly or somewhat?
RANDOMIZE ORDER
1. Kitty Piercy
2. Lucy Vinis
3. Mike Clark
4. Peter Sorenson
5. Pat Farr

METHODOLOGY: 200 live telephone interviews of likely City of Eugene General election voters were conducted September 13-15, 2016.The margin of error at the sample median for this surveys is 7%. 240 live telephone interviews of likely City of Eugene General election voters were conducted November 29 through December 1, 2016. The margin of error at the sample median for this survey is 6%.

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