2012 Oregon Republican Primary President CHAID Analysis (Sept. 2009)

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Unlike the Oregon candidates for Governor, where geography was the top variable dividing respondents, income is the top variable for determining support for candidates for President.

The most interesting contrast is between upper-income Republicans who support Romney and Gingrich relatively more and lower-income Republicans who support Huckabee and Palin relatively more. This result mirrors the split seen in other, national polling.

Details about the survey and the question asked:
Looking to 2012, if the Republican Primary election for President, if the election were held today, would you vote for:
Mitt Romney  24%
Mike Huckabee  22%
Sarah Palin  19%
Newt Gingrich  14%
Don’t know  22%

Survey comprised of 400 live telephone interviews of likely 2010 Oregon Republican Primary voters completed September 14-16, 2009. Likelihood based on a turnout model. Margin of error at the sample median is +/- 5%.

Lindholm Company is not currently associated with any of the candidates in the contest.

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