A’s San Jose Move Familiarity Trend: Key Demographics

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The familiarity declined between the June and October 2009 surveys.  This decline was general and there was no single segment that drove this decline.

Males from Districts 1, 2, and 5 were the least familiar with the plan.

METHODOLOGY
The data were analyzed using CHAID (Chi-squared Automatic Interaction Detection) methodology.

The data from the two surveys were pooled

The data come from two surveys, each of 400 live telephone interviews of likely 2010 Santa Clara County Primary voters were conducted first on June 16-18, 2009 and then, second, on October 26-28, 2009.

Question:
How familiar are you with moving the A’s baseball team to San Jose? Is that very familiar, somewhat familiar, somewhat unfamiliar or very unfamiliar?

The trend top lines are posted here:
http://lindholmcompanyblog.com/?p=1501

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