49er’s Santa Clara Move Familiarity Trend: Key Demographics

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Familiarity remained constant between the June and October 2009 surveys. The most familiar group are those aged 18 to 59.

METHODOLOGY
The data were analyzed using CHAID (Chi-squared Automatic Interaction Detection) methodology.

The data from the two surveys were pooled

The data come from two surveys, each of 400 live telephone interviews of likely 2010 Santa Clara County Primary voters were conducted first on June 16-18, 2009 and then, second, on October 26-28, 2009.

Question:
How familiar are you with moving the 49er’s football team to Santa Clara? Is that very familiar, somewhat familiar, somewhat unfamiliar or very unfamiliar?

The trend top lines are posted here:
http://lindholmcompanyblog.com/?p=1505

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