49er’s Move to Santa Clara Approval Trend: Key Demographics


The approval rate increased significantaly between June and October 2009. The increase was general and no single segment drove the increase. In additiona, approval rates do not vary greatly across demographic groups.

The data were analyzed using CHAID (Chi-squared Automatic Interaction Detection) methodology.

The data from the two surveys were pooled

The data come from two surveys, each of 400 live telephone interviews of likely 2010 Santa Clara County Primary voters were conducted first on June 16-18, 2009 and then, second, on October 26-28, 2009.

Do you approve or disapprove of moving the 49er’s football team to Santa Clara? IF APPROVE/DISAPPROVE: Is that strongly or somewhat? IF DON’T KNOW: Which way do you lean?

The trend top lines are posted here:

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