City of Santa Clara 49er’s Ballot Question: Key Demographics Analysis




This is interesting. Lower income, below $30,000, and upper income, above $75,000, are the most likely to support the stadium plan. Middle-income voters, $30,000 to $75,000, were more likely to be opposed. It is possible that this has something to do with the likely property value increase, vs. the tax encumbrances, that the stadium would bring.

Shall the City of Santa Clara adopt Ordinance 17.20 leasing City property for a professional football stadium and other events; no use of City General or Enterprise funds for construction; no new taxes for residents for stadium; Redevelopment Agency funds capped for construction; private party pays all construction cost overruns; no City/Agency obligation for stadium operating/maintenance; private party payment of projected fair market rent; and additional funds for senior/youth/library/recreation to City’s General Fund?
If the election were held today, would you vote yes or no on this measure? IF YES/NO: Is that strongly or somewhat? IF DON’T KNOW: Which way do you lean?

The survey consisted of 200 live telephone interviews of City of Santa Clara likely June 2010 Primary voters conducted February 15-16, 2010. The margin of error at the sample median was 7 percent for each of the surveys. Quotas and/or weights were established by gender, age, party, region, and vote history as part of the turnout model.

CHAID (Chi-squared Automatic Interaction Detection) was used to construct the graphic using demographic data about the survey respondents.

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