49er’s Move Approval: Santa Clara County Key Demographics

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The split on approve of the 49er’s move looks a bit like 49er’s fans and non-fans. Upper income homeowners approve most. Approval from all other demographics is significantly lower.

Question:
Do you approve or disapprove of moving the 49er’s football team to Santa Clara? IF APPROVE/DISAPPROVE: Is that strongly or somewhat? IF DON’T KNOW: Which way do you lean?

METHODOLOGY
The surveys each consisted of 400 live telephone interviews of Santa Clara County likely June 2010 Primary voters conducted June 16-18, 2009, October 26-28, 2009, and February 15-17, 2010. The margin of error at the sample median is 5 percent. Quotas and/or weights were established by gender, age, party, region, and vote history as part of the turnout model.

CHAID (Chi-squared Automatic Interaction Detection) was used to construct the graphic using demographic data about the survey respondents.

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