SILICON VALLEY 49ER’S FANS AND THEIR POLITICAL ATTITUDES AND PARTICIPATION

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49er’s fans tend to be relatively more Republican. Active voters are more likely to be sports fans.

The index measures the relative share of the demographic group that is described the characteristics,in this case the fan of a sports team. The index equals the share of persons in the demographic who fit the description divided the share of adults 18+who fit the description .

An index of 100 is the average score for Santa Clara County. Scores greater than 100 are above average and scores less than 100 are below average.

To be counted as voting, the person reported voting in one or more local, state, or national election during the past year.

Source of data:  International Demographics, Inc., San Jose, Ca., The Media Audit ™ Survey, fielded June 25 through July 30, 2008 and October 30, through December 30, 2008, 1,298 total telephone interviews  of Santa Clara County adults 18+ approximately evenly distributed between the two time periods.

Note that since the surveys were completed six months apart, seasonal effects are mitigated.

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