Eugene City Councilor Name ID Levels in Ward 3

Ward 3 is represented by Alan Zelenka. As is typical in south Eugene, Betty Taylor has the highest Name ID in the ward. Zelenka’s Name ID is much higher in his own ward than in other wards. The leaders, though, are not simply there purely due to geography. Pat Farr, who represents faraway Bethel-Danebo occupies the third position.

These numbers are based on the old PRE-2011 REDISTRICTING WARD BOUNDARIES. For reference, here is the old 2001 ward map and here is the new 2011 ward map.

The ward sub sample was prepared as part of a pool of surveys conducted of Eugene likely general election voters from June 2010 through January 2012. There were a total of 1,600 telephone interviews from eight surveys each of 200 telephone interviews citywide. The surveys were conducted June 14-15, 2010, September 29-30, 2010, November 29-30, 2010, January 24-25, 2011, May 25-26, 2011, September 26-27, 2011, December 5-6, 2011 and January 11-12, 2012.

The Ward 3 subsample used in this analysis consists of 131 interviews and has a margin of error of 9 percent.

QUESTION: Now, I am going to read the names of some people. Please tell me whether you have heard of each.

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