Lindholm Company Blog

Unlike the 49ers, the familiarity with the A’s plan has significant variation across demographic groups.

The groups that are least familiar with the plan are middle-income voters (2008 income: $30,000 to $70,000) at 58% familiarity and female Democrats, not middle-income, at 54% familiarity. Other groups are significantly higher with familiarity above 70%.

Question:
How familiar are you with moving the 49er’s football team to Santa Clara? Is that very familiar, somewhat familiar, somewhat unfamiliar or very unfamiliar?

Methodology:
The survey consisted of 400 telephone interviews of 2010 likely Santa Clara County Primary voters conducted June 16-18, 2009. Quotas and/or weights were established by gender, age, party, region, and vote history as part of the turnout model.

CHAID (Chi-squared Automatic Interaction Detection) was used to construct the graphic. The demographic variables included in the analysis are: gender, age, race/ethnicity, political party, Supervisorial District, San Jose region (or not in San Jose), home owner or renter, income, education, vote propensity, and familiy party makeup.