Familiarity with A’s Plan to Move to San Jose: Key Demographics


Unlike the 49ers, the familiarity with the A’s plan has significant variation across demographic groups.

The groups that are least familiar with the plan are middle-income voters (2008 income: $30,000 to $70,000) at 58% familiarity and female Democrats, not middle-income, at 54% familiarity. Other groups are significantly higher with familiarity above 70%.

How familiar are you with moving the 49er’s football team to Santa Clara? Is that very familiar, somewhat familiar, somewhat unfamiliar or very unfamiliar?

The survey consisted of 400 telephone interviews of 2010 likely Santa Clara County Primary voters conducted June 16-18, 2009. Quotas and/or weights were established by gender, age, party, region, and vote history as part of the turnout model.

CHAID (Chi-squared Automatic Interaction Detection) was used to construct the graphic. The demographic variables included in the analysis are: gender, age, race/ethnicity, political party, Supervisorial District, San Jose region (or not in San Jose), home owner or renter, income, education, vote propensity, and familiy party makeup.

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