Familiarity with BART to San Jose Plan: Key Demographics

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Coincidentally, the key demographic pattern of familiarity with the BART plan is much like that with the 49ers plan. Those 61 or younger are more familiar and those 61 and older are less familiar. This could have something to do with general familiarity with, interest in, and usage of public transport.

Question:
How familiar are you with building BART to San Jose? Is that very familiar, somewhat familiar, somewhat unfamiliar or very unfamiliar?

Methodology:
The survey consisted of 400 telephone interviews of 2010 likely Santa Clara County Primary voters conducted June 16-18, 2009. Quotas and/or weights were established by gender, age, party, region, and vote history as part of the turnout model.

CHAID (Chi-squared Automatic Interaction Detection) was used to construct the graphic. The demographic variables included in the analysis are: gender, age, race/ethnicity, political party, Supervisorial District, San Jose region (or not in San Jose), home owner or renter, income, education, vote propensity, and familiy party makeup.

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