Approve/Disapprove Ratings for 49er’s Plan to Move to Santa Clara: Key Demographics

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Gender is the key demographic underlying levels of support. Women are more likely to be unsure of the 49er’s plan and men are more likely to strongly disapprove of the plan.

Question:
Do you approve or disapprove of moving the 49er’s football team to Santa Clara? IF APPROVE/DISAPPROVE: Is that strongly or somewhat? IF DON’T KNOW: Which way do you lean?

Methodology:
The survey consisted of 400 telephone interviews of 2010 likely Santa Clara County Primary voters conducted June 16-18, 2009. Quotas and/or weights were established by gender, age, party, region, and vote history as part of the turnout model.
CHAID (Chi-squared Automatic Interaction Detection) was used to construct the graphic.

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