Posts tagged ‘49er’s to Santa Clara’

Trend of 49er’s Plan Familiarity

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Familiarity with the 49er’s plan to move to Santa Clara has remained roughly constant.

Question:
How familiar are you with moving the 49er’s football team to Santa Clara? Is that very familiar, somewhat familiar, somewhat unfamiliar or very unfamiliar?

Methodology:
The survey consisted of 400 live telephone interviews of likely Santa Clara County June 2010 Primary voters conducted October 26-28, 2009. Quotas and/or weights were established by gender, age, party, region, and vote history as part of the turnout model.
The earlier survey was conducted June 16-18, 2009 using the same methodology.

Correspondence Analysis of Approval Ratings of 49er’s Plan to Move to Santa Clara and A’s Plan to Move to San Jose

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In general, the opinions a person has about the 49er’s plan and about the A’s plan are highly correlated.

There are close correlations between those who strongly disapprove of both plans (see lower right of graphic) and those who have no opinion (see lower left of graphic).

In addition, the approvals are clustered together (upper left quadrant) and the less strong disapprovals are clustered together (upper right quadrant).

Questions used in the Analysis:
Do you approve or disapprove of moving the A’s baseball team to San Jose? IF APPROVE/DISAPPROVE: Is that strongly or somewhat? IF DON’T KNOW: Which way do you lean?
Do you approve or disapprove of moving the 49er’s football team to Santa Clara? IF APPROVE/DISAPPROVE: Is that strongly or somewhat? IF DON’T KNOW: Which way do you lean?

Methodology:
The survey consisted of 400 telephone interviews of 2010 likely Santa Clara County Primary voters conducted June 16-18, 2009. Quotas and/or weights were established by gender, age, party, region, and vote history as part of the turnout model.
Correspondence Analysis was used to construct the graphic.

49er’s Plan to Move to Santa Clara: Correspondence Analysis of Familiarity and Approve/Disapprove

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A Correspondence Analysis shows how the similarity of responses from two separate questions. In this case, the similarity between the Approve/Disapprove question and the Familiarity question (both reviewed in earlier posts) is presented.

The most interesting relationship is the “correlation” between approval and stated familiarity. This implies either that those who are more likely to approve the project tend to study it more or that increased familiarity and information lead to greater rates of approval.

Next up, the A’s Approve/Disapprove and Familiarity ratings.

Questions used in the Analysis:
How familiar are you with moving the 49er’s football team to Santa Clara? Is that very familiar, somewhat familiar, somewhat unfamiliar or very unfamiliar?
Do you approve or disapprove of moving the 49er’s football team to Santa Clara? IF APPROVE/DISAPPROVE: Is that strongly or somewhat? IF DON’T KNOW: Which way do you lean?

Methodology:
The survey consisted of 400 telephone interviews of 2010 likely Santa Clara County Primary voters conducted June 16-18, 2009. Quotas and/or weights were established by gender, age, party, region, and vote history as part of the turnout model.
Correspondence Analysis was used to construct the graphic.

Approve/Disapprove Ratings for 49er’s Plan to Move to Santa Clara: Key Demographics

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Gender is the key demographic underlying levels of support. Women are more likely to be unsure of the 49er’s plan and men are more likely to strongly disapprove of the plan.

Question:
Do you approve or disapprove of moving the 49er’s football team to Santa Clara? IF APPROVE/DISAPPROVE: Is that strongly or somewhat? IF DON’T KNOW: Which way do you lean?

Methodology:
The survey consisted of 400 telephone interviews of 2010 likely Santa Clara County Primary voters conducted June 16-18, 2009. Quotas and/or weights were established by gender, age, party, region, and vote history as part of the turnout model.
CHAID (Chi-squared Automatic Interaction Detection) was used to construct the graphic.

Familiarity with 49er’s Plan to Move to Santa Clara: Key Demographics

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Age is the key demographic variable that distinguishes relative familiarity for the 49er’s plan to move. Of those 61 and younger, 77% say they are familiar. Of those 62 and older, 67% say they are familiar. This pattern of familiarity is atypical for public policy projects and probably has to do with baseline interest in the 49ers.

For the familiarity of 49ers see: http://lindholmcompanyblog.com/?p=872

Question:
How familiar are you with moving the 49er’s football team to Santa Clara? Is that very familiar, somewhat familiar, somewhat unfamiliar or very unfamiliar?

Methodology:
The survey consisted of 400 telephone interviews of 2010 likely Santa Clara County Primary voters conducted June 16-18, 2009. Quotas and/or weights were established by gender, age, party, region, and vote history as part of the turnout model. The margin of error at the sample median is 5%.

CHAID (Chi-squared Automatic Interaction Detection) was used to construct the graphic. CHAID is a descriptive data mining technique and is not part of a valid process for hypothesis testing.

Approve/Disapprove Ratings for 49er’s Plan to Move to Santa Clara

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Countywide, the 49er’s plan to move gets a net approval of 10% (48% approve and 38% disapprove). The 16% undecided is about normal for a policy proposal that has been circulated for this length of time.

Note that no details of the plan were specified so as not to bias the question. Well-funded campaigns by either proponents or opponents could significantly change these numbers.

For information on voters’ familiarity with the 49er’s and A’s proposed moves see: http://lindholmcompanyblog.com/?p=872

Question: Do you approve or disapprove of moving the 49er’s football team to Santa Clara? IF APPROVE/DISAPPROVE: Is that strongly or somewhat? IF DON’T KNOW: Which way do you lean?

Methodology: The survey consisted of 400 telephone interviews of 2010 likely Santa Clara Count y Primary voters conducted June 16-18, 2009. Quotas and/or weights were established by gender, age, party, region, and vote history as part of the turnout model.

Familiarity with A’s and 49er’s Moving to Silicon Valley

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The plann to move the 49er’s is significantly more familiar than the plan to move the A’s. This is only natural because the plan has been on the table for much longer.

 

How familiar are you with ______________________ Is that very familiar, somewhat familiar, somewhat unfamiliar or very unfamiliar? ROTATE

a. Moving the A’s baseball team to San Jose

b. Moving the 49er’s football team to Santa Clara

 

The survey consisted of 400 telephone interviews of 2010 likely Santa Clara Count y Primary voters conducted June 16-18, 2009. Quotas and/or weights were established by gender, age, party, region, and vote history as part of the turnout model.

Silicon Valley 49er’s Fans by Residence Location

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The largest concentration of 49er’s fans live in the area between Almaden Valley on the east through Saratoga on the west.

The index measures the relative share of the demographic group that fits into the interest group. The index equals the share of persons in the demographic divided the share of adults 18+.

Source of data:  International Demographics, Inc., San Jose, Ca., The Media Audit ™ Survey, fielded June 25 through July 30, 2008 and October 30, through December 30, 2008, 1,298 total telephone interviews approximately evenly distributed between the two time periods.

SILICON VALLEY 49ER’S FANS BY DEMOGRAPHIC SEGMENT

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This post examines which Santa Clara County adults are more likely to be fans of the 49er’s.

Older adults are more likely to be sports fans. Younger adults are slmost entirely at the bottom of the list.

The index measures the relative share of the demographic group that is described the characteristics,in this case the fan of a sports team. The index equals the share of persons in the demographic who fit the description divided the share of adults 18+who fit the description .

An index of 100 is the average score for Santa Clara County. Scores greater than 100 are above average and scores less than 100 are below average.

The segments are defined by The Media Audit (see below). The definitions of the segments are as follows:
MTV Generation Age 18-44/View MTV and/or VH-1
Yuppies Age 21-34/College Grad/Tech-Prof-Mgr Job
Maturing Yuppie 25-44/C. Grad/Tech-Prof-Mgr/Kids
Affluent Empty Nester $50K+/No Kids Home/Age 45+
Affluent Full Nesters $75K +/Kids At Home
Graying Affluents Age 50+/Family Income $50,000+
Affluent Working Women Family Income $75,000+
Affluent Blue Collar Worker Family Income $75000+
Affluent White Collar Worker Family Income $100K+
Young with Money Age 18-34/$100,000+ Income

Source of data:  International Demographics, Inc., San Jose, Ca., The Media Audit ™ Survey, fielded June 25 through July 30, 2008 and October 30, through December 30, 2008, 1,298 total telephone interviews of Santa Clara County adults 18+ approximately evenly distributed between the two time periods.

SILICON VALLEY 49ER’S FANS AND THEIR POLITICAL ATTITUDES AND PARTICIPATION

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49er’s fans tend to be relatively more Republican. Active voters are more likely to be sports fans.

The index measures the relative share of the demographic group that is described the characteristics,in this case the fan of a sports team. The index equals the share of persons in the demographic who fit the description divided the share of adults 18+who fit the description .

An index of 100 is the average score for Santa Clara County. Scores greater than 100 are above average and scores less than 100 are below average.

To be counted as voting, the person reported voting in one or more local, state, or national election during the past year.

Source of data:  International Demographics, Inc., San Jose, Ca., The Media Audit ™ Survey, fielded June 25 through July 30, 2008 and October 30, through December 30, 2008, 1,298 total telephone interviews  of Santa Clara County adults 18+ approximately evenly distributed between the two time periods.

Note that since the surveys were completed six months apart, seasonal effects are mitigated.