Lindholm Company Blog

The key difference here is party. Since BART was back on the ballot only last year, this should be no surprise.

Question:
Do you approve or disapprove of building BART to San Jose? IF APPROVE/DISAPPROVE: Is that strongly or somewhat? IF DON’T KNOW: Which way do you lean?

Methodology:
The survey consisted of 400 telephone interviews of 2010 likely Santa Clara County Primary voters conducted June 16-18, 2009. Quotas and/or weights were established by gender, age, party, region, and vote history as part of the turnout model.
CHAID (Chi-squared Automatic Interaction Detection) was used to construct the graphic.

Coincidentally, the key demographic pattern of familiarity with the BART plan is much like that with the 49ers plan. Those 61 or younger are more familiar and those 61 and older are less familiar. This could have something to do with general familiarity with, interest in, and usage of public transport.

Question:
How familiar are you with building BART to San Jose? Is that very familiar, somewhat familiar, somewhat unfamiliar or very unfamiliar?

Methodology:
The survey consisted of 400 telephone interviews of 2010 likely Santa Clara County Primary voters conducted June 16-18, 2009. Quotas and/or weights were established by gender, age, party, region, and vote history as part of the turnout model.

CHAID (Chi-squared Automatic Interaction Detection) was used to construct the graphic. The demographic variables included in the analysis are: gender, age, race/ethnicity, political party, Supervisorial District, San Jose region (or not in San Jose), home owner or renter, income, education, vote propensity, and familiy party makeup.

The BART plan is  approved by a wide margin: a total of 72% approve of the plan. Only 19% disapprove of the plan. Nearly half of the respondents (49%) strongly approve of the plan.

Earlier tracking surveys have also shown high levels of support or approval, depending on question wording.

For the familiarity of BART see: http://lindholmcompanyblog.com/?p=908

Question:
Do you approve or disapprove of building BART to San Jose? IF APPROVE/DISAPPROVE: Is that strongly or somewhat? IF DON’T KNOW: Which way do you lean?

Methodology:
The survey consisted of 400 telephone interviews of 2010 likely Santa Clara County Primary voters conducted June 16-18, 2009. Quotas and/or weights were established by gender, age, party, region, and vote history as part of the turnout model.

There is significantly greater familiarity with the BART plan than with the 49er’s and A’s plans. This is expected since the specific plan has been discussed much longer. It also affects a much broader segment of the population, not just mass-transit users, but taxpayers.

For the familiarity of 49ers and A’s see: http://lindholmcompanyblog.com/?p=872

Question:
How familiar are you with building BART to San Jose? Is that very familiar, somewhat familiar, somewhat unfamiliar or very unfamiliar?

Methodology:
The survey consisted of 400 telephone interviews of 2010 likely Santa Clara County Primary voters conducted June 16-18, 2009. Quotas and/or weights were established by gender, age, party, region, and vote history as part of the turnout model.