Lindholm Company Blog

Key: Yes percentage in 10 percent increments from 0-10 at far left through 90-100 at far right. Darker indicates a higher yes percentage.

Prohibition was passed and added to the Oregon Constitution in 1914 after falling short previously. The local option had passed and been added to Oregon’s laws a few years earlier. Prohibition was added to the United States Constitution in 1920 and repealed in 1933.

Above is a map of the voting percentages for yes by county. The key is below.

As one can see, Multnomah County was the least supportive among Oregon’s counties. This fit with the national pattern. Prohibition typically did better in rural areas and worse in urban areas.

MORE ABOUT THE 1914 ELECTION COMING

MEASURE DETAILS:

MEASURE 17: Prohibition Constitutional Amendment

REFERRED BY INITIATIVE
PASSED

PROHIBITION CONSTITUTIONAL AMENDMENT. Its purpose is to prohibit after January first, 1916, the manufacture and sale of intoxicating liquors within the State of Oregon, except upon prescription of a physician, or for scientific, sacramental or mechanical purposes.

This correspondence analysis looks at the total weekly viewership for TV stations in Santa Clara County by the viewer’s partisan registration.

The viewership for the three major broadcast stations completely dominates the analysis. Other stations were not included because their aggregate impact was not statistically significant. This is probably because the analysis was done by total viewership during a typical week. This is very different than individual shows or prime time comparisons.

About 95% of the difference is accounted for by the 1st dimension, this means the categories come pretty close to lining up in order: Independents, KNTV, KPIC, Republicans, Democrats, then KGO.

Source of data: Media Audit, June-August 2009 survey of San Jose Metro Area.

The largest concentration of A’s fans live in the area extending south from East San Jose to Gilroy and extending west to Campbell.

The index measures the relative share of the demographic group that fits into the interest group. The index equals the share of persons in the demographic divided the share of adults 18+.

Source of data:  International Demographics, Inc., San Jose, Ca., The Media Audit ™ Survey, fielded June 25 through July 30, 2008 and October 30, through December 30, 2008, 1,298 total telephone interviews approximately evenly distributed between the two time periods.

The largest concentration of 49er’s fans live in the area between Almaden Valley on the east through Saratoga on the west.

The index measures the relative share of the demographic group that fits into the interest group. The index equals the share of persons in the demographic divided the share of adults 18+.

Source of data:  International Demographics, Inc., San Jose, Ca., The Media Audit ™ Survey, fielded June 25 through July 30, 2008 and October 30, through December 30, 2008, 1,298 total telephone interviews approximately evenly distributed between the two time periods.

This post examines which Santa Clara County adults are more likely to be fans of the A’s.

In general, older adults are more likely to be sports fans. This was true with the 49er’s (see last week’s post) and is true with the A’s. However, the MTV generation joins the top group among A’s fans.

The index measures the relative share of the demographic group that is described the characteristics,in this case the fan of a sports team. The index equals the share of persons in the demographic who fit the description divided the share of adults 18+who fit the description .

An index of 100 is the average score for Santa Clara County. Scores greater than 100 are above average and scores less than 100 are below average.

The segments are defined by The Media Audit (see below). The definitions of the segments are as follows:
MTV Generation Age 18-44/View MTV and/or VH-1
Yuppies Age 21-34/College Grad/Tech-Prof-Mgr Job
Maturing Yuppie 25-44/C. Grad/Tech-Prof-Mgr/Kids
Affluent Empty Nester $50K+/No Kids Home/Age 45+
Affluent Full Nesters $75K +/Kids At Home
Graying Affluents Age 50+/Family Income $50,000+
Affluent Working Women Family Income $75,000+
Affluent Blue Collar Worker Family Income $75000+
Affluent White Collar Worker Family Income $100K+
Young with Money Age 18-34/$100,000+ Income

Source of data:  International Demographics, Inc., San Jose, Ca., The Media Audit ™ Survey, fielded June 25 through July 30, 2008 and October 30, through December 30, 2008, 1,298 total telephone interviews of Santa Clara County adults 18+ approximately evenly distributed between the two time periods.

This post examines which Santa Clara County adults are more likely to be fans of the 49er’s.

Older adults are more likely to be sports fans. Younger adults are slmost entirely at the bottom of the list.

The index measures the relative share of the demographic group that is described the characteristics,in this case the fan of a sports team. The index equals the share of persons in the demographic who fit the description divided the share of adults 18+who fit the description .

An index of 100 is the average score for Santa Clara County. Scores greater than 100 are above average and scores less than 100 are below average.

The segments are defined by The Media Audit (see below). The definitions of the segments are as follows:
MTV Generation Age 18-44/View MTV and/or VH-1
Yuppies Age 21-34/College Grad/Tech-Prof-Mgr Job
Maturing Yuppie 25-44/C. Grad/Tech-Prof-Mgr/Kids
Affluent Empty Nester $50K+/No Kids Home/Age 45+
Affluent Full Nesters $75K +/Kids At Home
Graying Affluents Age 50+/Family Income $50,000+
Affluent Working Women Family Income $75,000+
Affluent Blue Collar Worker Family Income $75000+
Affluent White Collar Worker Family Income $100K+
Young with Money Age 18-34/$100,000+ Income

Source of data:  International Demographics, Inc., San Jose, Ca., The Media Audit ™ Survey, fielded June 25 through July 30, 2008 and October 30, through December 30, 2008, 1,298 total telephone interviews of Santa Clara County adults 18+ approximately evenly distributed between the two time periods.

A’s fans tend to be relatively more Democratic. Also, active voters are more likely to be sports fans.

The index measures the relative share of the demographic group that is described the characteristics,in this case the fan of a sports team. The index equals the share of persons in the demographic who fit the description divided the share of adults 18+who fit the description .

An index of 100 is the average score for Santa Clara County. Scores greater than 100 are above average and scores less than 100 are below average.

To be counted as voting, the person reported voting in one or more local, state, or national election during the past year.

Source of data:  International Demographics, Inc., San Jose, Ca., The Media Audit ™ Survey, fielded June 25 through July 30, 2008 and October 30, through December 30, 2008, 1,298 total telephone interviews  of Santa Clara County adults 18+ approximately evenly distributed between the two time periods.

Note that since the surveys were completed six months apart, seasonal effects are mitigated.

49er’s fans tend to be relatively more Republican. Active voters are more likely to be sports fans.

The index measures the relative share of the demographic group that is described the characteristics,in this case the fan of a sports team. The index equals the share of persons in the demographic who fit the description divided the share of adults 18+who fit the description .

An index of 100 is the average score for Santa Clara County. Scores greater than 100 are above average and scores less than 100 are below average.

To be counted as voting, the person reported voting in one or more local, state, or national election during the past year.

Source of data:  International Demographics, Inc., San Jose, Ca., The Media Audit ™ Survey, fielded June 25 through July 30, 2008 and October 30, through December 30, 2008, 1,298 total telephone interviews  of Santa Clara County adults 18+ approximately evenly distributed between the two time periods.

Note that since the surveys were completed six months apart, seasonal effects are mitigated.