Measure 67 Key Demographics Analysis


 There are five key segments among voters on Measure 67:
1.Republican men, who strongly oppose the tax (Yes 15% to No 71%).
2.Republican women, who slightly oppose the tax (Yes 34% to No 36%).
3.Other Registrants, who slightly support the tax (Yes 41% to No 36%).
4.Rural Democrats (Congressional Districts 2 and 4), who solidly support the tax (Yes 49% to No 26%).
5.Metro Democrats (Congressional Districts 1, 3, and 5) who strongly support the tax (Yes 74% to No 11%).

The undecided exceeds 20% in three of the five segments, only getting as low at 15% among the most strongly disposed segments (Republican men and Metro Democrats).

Measure 67 Ballot Question Wording:
If the election were held today, would you vote yes or no on Measure 67: Raises $10 Corporate Minimum Tax, Business Minimum Tax, Corporate Profits Tax. Provides funds currently budgeted for education, health care, public safety, other services.
IF YES/NO: Is that strongly or somewhat? IF DON’T KNOW: Which way do you lean?

Survey Methodology:
400 live telephone interviews of likely January Oregon Special election voters were conducted November 30 through December 2, 2009. The margin of error at the sample median is 5 percent (with 95 percent confidence).

CHAID (Chi-squared Automatic Interaction Detection) was used to construct the graphic.

This survey was conducted as part of a long-term project studying Oregon politics and not for any political committee. As of the time this survey was conducted, Lindholm Research was not working for either the Yes or No sides.

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