Oregon Republican Optimal Brand Performance 1994 to 2008

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This graphic presents the upper bound of down balllot Republican candidate vote by year from 1994 through 2008.

Down ballot contests (Secretary of State, State Treasurer, Attorney General, and Labor Commissioner) are useful because they are “low information contests.” They do not have the multi-million dollar budgets and large volunteer organizations that allow a candidate to separate himself or herself from the party label.

Source of data: Oregon Secretary of State

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