Liane Richardson Favorability During the Jail Levy Campaign

County Administrator Liane Richardson’s personal net favorability started positive, but declined over time. There was a net drop of nine points.

This trend provides some explanation why the jail levy went up and down. As a reminder, here is the trend:

The shifts in the trend were clearly correlated with the PR snafus at the county.

It is rare for an administrator to have a net negative rating. Usually their Name ID, such as that of Mike Gleason when he was Eugene City Manager in the 1990s, is very low to begin with.

Now, I am going to read the names of some people. Please tell me whether you have heard of each. IF HEARD OF … Do you have a favorable or unfavorable opinion of Liane Richardson? IF FAVORABLE OR UNFAVORABLE: Is that strongly or somewhat?

200 live telephone interviews were conducted of likely May 2013 Lane County Special Election voters on each of March 18-19, April 22-23, and May 6-7, 2013. The margin of error at the sample median was 7 percent.

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